Good Vibrations



Good Vibrations is a chain of sex shops based in San Francisco. It was founded in 1977 with the goal of being a sex-positive and female-oriented store. Significant is its museum at the back of the main store, which contains antique vibrators initially developed for treatment of female hysteria.

Design
The design of the Good Vibrations storefront is especially notable considering its historical context. As one of the first sex shops which emerged in the sex-positive movement, its storefront design was significantly out of the ordinary.

Very significant is the pink color of the storefront. The pink color appears to symbolize eroticism and meets the design objectives of being welcoming to women.